BE HERE TEASER CAMPAIGN
Print served as a teaser campaign to build awareness for the new network. We proposed many different concepts that evolved into the on on-air identity
PHOTOGRAPHY
We sought out award-winning UK-based photographers such as Tim Flach who have created incredible photographic portraits of animals in a negative space. This provides the opportunity to really integrate the type and play with figure-ground ambiguity.
ROLE
Concept
Design
studio
Trollbäck + Company
