Aljazeera America


The idea behind the identity for Aljazeera America is a ribbon made of light, representing information coming from all directions and converging to form the calligraphic logo. The light ribbon motif is also used as a device to motivate the layout and animation. The idea of light as information was extended to adapt to each of the sub-brands and show titles. For example, for Sport, the ribbons followed motion capture data from athletes in action. For Weather, we simulated weather patterns and fronts.


Creative Direction
Design, Animation,
Technical Direction,
Lighting / Texturing, Compositing, Rigging


Trollbäck + Company