T&Co’s concept was to use the logo as both mark and symbol, an emblem that expresses the diversity of the network and its programming. For on-air show promos or IDs, the logo takes on unique characteristics that relate to the vibe or genre of the show it is promoting. For outdoor and print campaigns, the logo illustrates specific shows in a bold, iconographic manner. They create a direct link between the brand and its programming.
Trollbäck + Company
Lighting / Texturing