Concept

This spot uses various vignettes of different landscapes, each one inspired by parts of a golf course. The mood and style are ominous and dark. Clouds rush by building up to a storm, the wind is blowing in the trees, sand gushes, etc. The editing technique and typography are meant to have the feeling of a horror movie trailer. Each moment is like a vignette, fading in and out of black, enhancing the idea of darkness.